SEO for Electricians
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SEO for Electricians
Many electricians tend to face a lot of intense local competition. So how can you stand out above the rest, and drive more visitors to your website?
Search Engine Optimisation for electricians
Standing out as an electrician can be hard work. Many electricians have websites, but relatively few of those websites are successful in search engine results, and that means they could me missing out on attracting valuable enquiries.
According to an internet traffic study by AHrefs 90.63% of web pages get no traffic from Google, because many websites never make it high enough in search results to attract visitors.
It can take some time and effort to get amongst your competitors, and continued effort to get ahead of them. For electricians this can be particularly challenging in most areas throughout the UK.
Our SEO for electricians service and advice could really improve your chances of being found.
The competition is out there, and it's tough!
Electricians in most towns in the UK face a LOT of competition. For example, if you operate on Peterborough go to Google and search for electrician in Peterborough and see just how many electricians get listed in the search results.
The highest positions are likely to be occupied by companies who have paid to be there through Google Ads, and amongst the other results on page 1 you're likely to find directory websites, such as Checkatrade, Yell, MyBuilder.com, etc.
Even if you're listed on those directory websites, along with NAPIT and NICEIC, so are your competitors.
If you do it, promote it!
Think about your business, and what your areas of speciality are. Then consider the area you operate in, and the surrounding towns and villages.
What you need to do next is create search terms which combine your services and locations. For example, keeping with the Peterborough example and including the surrounding villages, besides the usual electrician in... searches, you might want to rank high for search terms such as:
- electric vehicle charging installer in Whittlesey
- PAT tester in Fengate
- fuseboard replacement in Sawtry
- EICR services in Peterborough
- PAT testing services in Fengate
Time to get focused
Once you have done this important exercise, prioritise those combinations which are the most important to you, and then prepare some relevant web content for new dedicated web pages which can be used to stand out in their own right for specific search terms like those examples listed above.
We call those landing pages
You might now be thinking
But this could mean I'll have many separate landing pages on my website and you'll be absolutely right.
That's how it works...
A website with a dedicated page for
EV charger installation in Peterborough is far more likely to get ranked higher for that search term than an electrician's website which only covers more generic electrical terms in the broader area of Peterborough. You'll also be able to target that specific service and others you might offer more effectively than a typical business page on FaceBook.
Put simply, someone else is more likely to get the job!
Get in touch...
Either use the form on the right, or if you prefer you can email or phone as follows: